Until the world gets to know you - you are your website. You ARE its Search Engine Position.

If your website ranks low on Search Engines - most people will not bother to search for it - or if they accidentally find it, may believe that your inattention to detail reflects negatively on your business capabilities.

If you rank highly in Search Engines and present a well-done website, the natural assumption is that you care about what you do...in everything.

Search Engines are the primary tool used by Internet users to find web sites.

The most popular Search Engines in the United States, as based on audience reach for June 2004:

Google 41.6%
Yahoo! 31.5%
MSN 27.4%
AOL 13.6 %
Ask Jeeves 7.0%
Overture 5.1%
Netscape 3.0%


Average time per person spent by a Search Engine visitor:

Google 0:29:57
AOL Search 0:28:28
Netscape 0:13:09
InfoSpace 0:11:41
Yahoo 0:11:04
Web Search 0:08:06
MSN Search 0:07:39
Ask Jeeves 0:06:29
AltaVista 0:06:27
My Way Search 0:05:11
Overture 0:03:25
Lycos Network 0:02:53
Microsoft Search 0:02:22
HighBeam Research 0:01:36
Information.com 0:00:50


Forrester Research* estimates 81% of browsers use search engines to find web sites on the Internet.

A web site must be listed near the top of Search Engines for their keywords and phrases, or they will remain invisible and unvisited on the Web.

ZD Net** reports that "the majority of people (around 60-65%) will select their information out of the top 10 matches on any given search engine. Another 20-25% will click on a site ranking between positions 11 through 20. The bulk of the remaining traffic flows to sites in positions 21 through 30 with sites after position 30 sharing the last 3-4% of the remaining traffic."

Strategic placement for your product or service and high Search Engine ranking results in major traffic to a web site.

Scopelink ensures that your Search Engine position within the most popular Search Engines remains high and that your prime position is retained even with monthly Search Engine algorithm revisions.





* www.forresterresearch.com (Forrester Research is an independent technology research company that provides pragmatic and forward-thinking advice about technology's impact on business.)
**www.zdnet.com/ (Information resources for IT professionals - ZDNet)